Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most effective business asset. There is a type of misconception that registering a company, purchasing the domain names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn't the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise as to if to register a brand. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights unit the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from using your brand and potentially damaging the reputation of organization.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business' offerings provides the legal specifics of insurance coverage. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories readily.
It is important to highlight that trademark applications are country specific. For instance, this means that when you've got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the emblem and business conception around australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be keyed in.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a 'first to file' basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an 'opposition period', which enables other to lodge a complaint or objection re the application. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark status objected registration is approved, the business will receive certification and approval being the exclusive user among the specified trademark for all the different goods and services applied for under the application.